Improving the discoverability of search
Whether the mission is content discovery or content retrieval, search plays an important role. If users cannot find it, they wont use it.
Problem
Engagement with Search is low, particularly across our web platform, with 5-15% of web sessions involve search.
Hypothesis
By increasing the prominence of the search input across our sites, more users will engage with it.
Test variants
01
Current control variants
02
Icon button — to test if simplifying has any impact
03
Exposed search bar
Results
249%
increase in unique user search submits on mobile, 195% on desktop.
£94k
p/y additional revenue
164%
increase in search page views
76%
increase in unique user search submits on mobile, 55% on desktop.
£10k
p/y additional revenue
20%
increase in search page views
Feature
release
What is being shipped?
Variant C is now fully rolled out across the entire platform, including Radio Times and Good Food.
