ENGAGING CUSTOMERS
For a content platform search is key to enable customers to find and retrieve the content they're searching for. A key initiative coming out of strategy planning was building engagement with search that it underutilised by customer.
Problem
Engagement with Search is extremely low, particularly for brands across web platform
Customers turn to the search functionality when they have built their intent and have a clear idea what they want, however search is not being engaged with.
Across web platform brands, only 5-15% of web sessions involve search.
Hypothesis
By increasing the prominence of the search input across our sites, more users will engage with it.
Test variants
01
Current control variants
02
Icon button — to test if simplifying has any impact
03
Exposed search bar
Results
249%
increase in unique user search submits on mobile, 195% on desktop.
£94k
p/y additional revenue
164%
increase in search page views
76%
increase in unique user search submits on mobile, 55% on desktop.
£10k
p/y additional revenue
20%
increase in search page views
Feature
release
What is being shipped?
Variant C is now fully rolled out across the entire platform, including Radio Times and Good Food.
