I’m Joe, a Senior Product Designer with 10+ years designing digital products

But why hire me?

The right insights and solutions aren't always obvious ones. I care about finding what actually matters, having impact, and lifting those around me. That's why I lead with research, not assumptions.

A few quotes from those I've worked with over the years

"Joe raises the standard of the work and the people around him."

"He is a clear and confident communicator who can bring stakeholders along on the UX and interaction design journey without unnecessary complexity or 'fluff'…"

"His work is thoughtful, well-structured, and focused on finding design solutions that balance user needs with business goals."

AI amplifies my design thinking

I leverage AI as a tool to accelerate exploration, synthesis and execution — but never outsource my thinking. Strong design comes from human judgement, curiosity and understanding people.

Awards & recognition

  • P&T Leadership Behaviours Award for: Energetic, Driven and Confident

  • PPA Award 2025 – Best Digital Product
    (Radio Times app)

Skills

As well as the expected skills, I’ve work closely with Product Managers to help define our Product Roadmap, write PRDs and champion the adoption of AI and efficiencies

App Design

Design System

Research

A/B Testing and Analytics